Roote: The creation of memories and the first step on the road to nostalgia.

This is probably one of my favorite projects ever. More for the amazing experience I had then the final result of my work. Sofia Pêga — the creative director and designer of the first collection of Roote — invited me to be part of this back in May 2020, and everything just came to life in the end of July. It was an entire week of production, all organized by Sofia, I had the pleasure to visit amazing places in Portugal, meet unique people who were part of our team. It was especially a huge honor to work by the side of Ana Marta, who was in charge of the video.

Quoting from Roote’s Instagram, Viagem / Journey — Roote’s first collection — is about “moving from one place to another; the possibility of experiencing new ways of life, cultures and customs. The creation of memories, the first step on the road to nostalgia. From North to South the Viagem collection distils characteristics of different regions of Portugal into graphic elements ranging from minimal to the most daring. A journey full of color, texture, stories, and traditions”.

The following are some of my favorite shots for this project.
I hope you guys like it.

With love,
Catarina